Apple Remembers Us

The recent announcement of Apple's new iMac Pro is targeted right at Creative Professionals in the Media & Entertainment industry. The first paragraph on the web page says, "So everyone from video editors to 3D animators to musicians to software developers to scientists can do what they do like they’ve never done before. "

Praise be, the coolest kid on the block hasn't forgotten about us. He's given us a "...lean, mean dream machine", the iMac Pro. Now, will Apple also make us a meaner, badder, kick-ass, modular, and component capable Mac Pro that kicks that trash can to the side of the road? We'll see, maybe next year. In the meantime, this new iMac Pro ain't half bad, based on the specs. 

I'll leave you to look at the pretty pictures and excellent graphic arts on the Apple site. I want you to know what we see in that information that relates to you, as a visual artist and media producer. 

The iMac Pro offers a XEON CPU with up to 18 cores that clock up to 4.5GHz. Apple is utilizing AMD's Radeon VEGA Pro GPUs. Once software manufacturers adapt their applications to these GPUs, you will have a graphics card capable of 22-25 Teraflops of computing speed (really fast) compared to the wonderful and recently introduced GTX 1080TI which tops out at 11 Teraflops. Radeon has an architecture that's way ahead of where Nvidia is right now. We predict a GPU war is brewing as we speak. This also supports our contention that GPU rendering is truly the future in visual effects and digital media production.

The Mac is also no longer a sealed box. Apple dropped the Metal 2 SDK to allow developers take advantage of external AMD GPUs using the latest Thunderbolt 3 interface. That is 40Gb speeds you'll be getting! Apple's change will affect the current Mac lineup as they will be able to use upgraded GPUs now, with Nvidia’s new drivers, Macs will allow users to add external GTX cards like the 1080 and when the new AMD GPU ships, there will be drivers to support them too.

Expect that the new AMD graphics cards will also benefit the PC world as soon as drivers become available for Windows.

How long have we been talking about Apple with shaking heads saying, they don't love us anymore? They do, and VFX Technologies will have the new iMacs available for rent as soon as we can get our hands on them. In the meantime, we have the very capable iMac 27 inch Quad Core i7 available for rent along with the Mac Pro 12 Core and, of course, the HP Z workstations that remain the King of the Hill, for now. - Jim Reisman